Hi! I'm Selena


I am dedicated to creating learning solutions that boost engagement, elevate performance, and increase ROI.

My background in design, psychology, and business ownership shape how I approach instructional design. I blend creativity, psychological insight, and a commitment to both business and personal development into everything I do.

As adjunct faculty, I saw firsthand how learners thrive when training is engaging, practical, and tailored to their unique experiences. This is where I learned how effective storytelling can be to learning.

As a coach and course creator helping busy clients build businesses from the ground up, I've seen how important it is to focus only on what matters to their bottom line. That experience drove me to design learning that goes beyond information delivery, helping them create the components to build their businesses step-by step. With the goal that, at the end, they have the knowledge, skills, confidence, and finished products of a successful business owner.

I specialize in clean, simple, step-by-step trainings that incorporate multiple examples, reflection opportunities, and tangible learning guides the learner can use for reference in the future.


I hold a Ph.D. in Counseling Psychology, a Master's in Community Counseling, and a Bachelor of Fine Arts in Photography, Film, Electronic Media.

Besides mastering instructional design, I love to hike, mountain bike, line dance (yes, line dance ;-), and learn how to do new things. My current obsession is woodworking.